Automated Campaigns

These campaigns are set up and sent to an individual contact when that contact takes actions on the site. When a reseller’s prospect visits, they accumulate points based on their actions (e.g., click on email, visit reseller site, download a PDF, etc.) by topic, these campaigns dynamically generate an email containing content the visitor may be interested in following their visit.

Web Personalize: Web page “modules” will update with every click to provide content recommendations to site visitors.
Automated Personalized Emails: Marketing Advocate studies what site visitors are doing and allows its clients to set up rules to automatically recommend content when their interest level changes.
Auto Content Recommendations: The Marketing Advocate system can recommend content the visitor has not viewed that aligns with his or her topic of interest.
Comprehensive Tracking: All actions are tracked, scored, and totaled by topic area including web page clicks, form data, email response data and other data.