RSS: Real simple syndication (RSS) is one of the fastest growing online tools for marketers to use to build content features on their website. Our relationship marketing application is designed to help you easily publish RSS feeds from third parties to enhance the power of your resource center. This provides you with automatically updating content from designated experts in your industry and adds interest and depth to your website content.
RSS Dashboard Display: This is a compilation of article feeds from a number of sources pasted into a “What’s New” feature on your home page or your resource center landing page. This will display articles and features from as many individual RSS feeds with the latest listed on the top.
Below is an example of how we track an individual site visitor’s activity that has viewed an RSS feed. This provides a profile of this site visitor’s interests and builds a deeper relationship in the process.