A channel reseller’s marketing system tracks everything a contact views on our site and allows us to effectively provide them with content that is based off of their interests. The website (modules) can display content generated by a contacts preferred topic as well as displaying the most popular content on the entire site, their recently viewed content or even content that contacts with similar interests have viewed.
Personalization Features of Marketing Advocate:
- Recommend Content By Area of Interest: Personalized display modules can recommend content based on a site visitor’s topic of interest (e.g., Relationship Marketing) or sub-topic of interest (e.g., Customer Acquisition & Retention). The module can be added to virtually any page in any location to match web marketing objectives
- Track and Display Most Popular: The resource center / lead nurturing system automatically tracks the overall popularity of content and can display overall, by topic or sub-topic, in the desired location on your resource center
- Monitor Most Recently Viewed: This is a very helpful user tool that allows site visitors to effectively bookmark or tag pages they have viewed without having to do anything