User Tracking

Every action a contact performs is tracked in our system. Examples of actions include: opening emails, clicking links, answering poll questions or viewing content. Each action has a unique point value and these point values determine the contact’s interest (e.g. passive interest, modest interest, and very active interest) in the site and show how warm a lead is. These interest levels are included in the daily lead reports sent to channel resellers automatically.

Develop a Comprehensive Profile of Your Prospects to Improve Lead Quality:

Better quality leads means happier sales people and improved results

Activity Tracking: All actions a site visitor takes is tracked and scored based on the points assigned to this action. This can be -tailored to your clients- configured precisely to assign higher points to higher value activities learn more
Interest Level Calculation: All site visitors’ actions are totaled and generate one of five “interest levels” based on their activity
Topic-Level Scoring: All points are aggregated by topic / sub-topic to provide a precise view of the site visitors particular interest learn more
Lead Scoring: All actions are tracked, scored, and totaled by topic area including web page clicks, form data, email response data and other data

Click here to see an up-to-date view of this lead