How it Works

The Resource Center Lead Nurture System extends your website to attract more visitors and profile their interests:

  • Matches the look of your current website
  • Tracks all activities by identified / registered user
  • Allows your site to become one of the key online destinations where your target gets information
Activity Tracking

Every click site visitors make is tracked by topic area to generate a detailed profile of their interests:
  • All page views, content (collateral) downloads, webcast views
  • All form collected data
  • All email and campaign response data
  • All referral links from external sites, paid and organic search, and advertising
 Resource Center FAQs

Serves as the hub of the wheel for business-to-business marketing activities:
  • Landing zone for all outbound marketing activities
  • Content fulfillment for all activities
  • Community features to allow peers to interact
  • Site personalizes with every click
  • Automated emails for further nurture
 RFP for WRM System

Choose the most efficient and effective web marketing system:
  • Integration of all your marketing data
  • Fill gaps left by your content management & email systems
  • Better understand how to buy automated marketing systems
  • A checklist for best practice in business to business marketing