Marketing Advocate offers the big three of online lead nurturing; email, automated marketing, and webcasts. Simpler to implement than traditional “automated marketing” companies , because the rules are based on topic interest level.

• Send regular proactive / segmented emails campaigns to your loyal audience
• Nurture them through trigger-based automated marketing activities
• Further engage visitors with integrated webcasts

• Pull lists based on topic of interest, specific website actions, demographic data, campaign response data or any other field in the system
• Create html emails and execute directly through the admin system
• Access full campaign response reporting

• Simplest approach is to set automated campaigns to send based on a change in “interest level”
• Alternatively, automated campaigns can be sent based on virtually any user action
• Emails can automatically recommend content that site visitor have not viewed that aligns with their interest

• Fully integrated invitation, registration, confirmation and reminder email system that allows for unified registration for webcast events
• Full integrated tracking of all sign ups, view / participation and other data collected (e.g., time attended, questions asked, polls answered, etc.) in lead record