Build your marketing database.
The first step for channel resellers is to build their target contact list to help generate new-to-reseller sales opportunities. Marketing Advocate is integrated with many global list services and can automatically acquire incremental contacts to reseller’s existing contact lists based on their specific requirements. Custom lists are acquired by industry, job title, company size, job level and other criteria. Contacts can also be acquired based on use of “embedded technologies” for even more targeted qualification. We combine the purchased lists with lists supplied by your resellers to create a comprehensive set of email recipients for your outbound campaigns.
Paid search campaigns are also used to ignite audience generation. We start by designing paid searches that complement the monthly email campaigns, then syndicate them by the resellers’ geography and business specifics.