Marketing Advocate’s continuous approach provides resellers with a sustainable method to build and nurture relationships with customers and prospects for “considered purchase” solutions.
By creating trusted advisor-style campaigns, channel marketers can target new buyers of their solutions through their reseller relationships. The process of educating your reseller’s prospects starts by establishing best practices and addressing their specific business problems.
Nurturing is one of the most critical aspects to a continuous marketing program. Our multi-touch nurture marketing system is responsible for tracking the prospect’s interest level in different buying topics. As prospects interact with the system they receive both real-time content recommendations as well as follow-up automated email recommendations to further enlighten and nurture their interests.
Channel marketers for technology companies generally market “considered purchase” products and solutions. Considered purchases require a tremendous amount of time and research by prospects before they buy to gain the appropriate level of education about a particular solution. Our nurture marketing system is uniquely qualified to help your resellers’ prospects research and buy from the reseller that best suits their needs. By detecting the prospect’s interests, the system can guide the prospect through the research phase and into the buying process with the reseller. Since the research and education of a prospect may take many months, our system tracks the prospect’s activities over the long term and gives the reseller’s sales team the complete history of the prospect.
Our multi-touch nurture marketing system allows channel marketers to execute ongoing campaigns and nurture activities with both existing reseller customers and new reseller prospects to build trust and target buyers effectively.
