Leverage the compelling content you and your partners create with our inbound marketing features to drive traffic to their microsites.
Core tenants of inbound marketing are reinforced in the Partner Marketing System and supported across all of your partners. The unique content that is published through microsites from you and the channel partners allows the partner microsites to be found easily by prospects and search engines. This content can include any of the familiar types such as white papers, videos, ebooks, blogs, webinars, etc.
In addition to your compelling content, any standards based content syndication feed like RSS or ATOM can be published in our syndicated marketing system to make these feeds available to all participating partners. Whether its company-provided feed, content syndication vendor feed, or other third party feeds, efficiently leverage any content feed through the entire partner network.
All the content on partner microsites has been optimized with search engines in mind. All content that requires registration can include introductory text to allow visitors to read the synopsis without registering. Pages contained on the microsite are co-branded visually as well in page text to ensure uniqueness. An optional and recommended enhancement allows partners to make the microsite part of their domain using a subdomain.
