Leads with the highest probability are automatically scored and routed to the partner sales teams.
Points are accumulated and sorted based on actions– such as a click on email, a visit to the reseller's site, downloading a PDF, or any other action.
Actions are totaled and scored on one of five “interest levels” and all points are aggregated by topic / sub-topic, including web page clicks, form data, email response and other data to provide a precise view of the site visitor’s particular interest. These interest levels are included in the daily lead reports automatically sent to your resellers.
Just like the Jumpstart Proof of Concept program accelerates Windows 7 deployments
for our customers, Marketing Advocate accelerates our ability to qualify opportunities
with customers around Optimized Desktop.
VP of Business Development
(participating Microsoft Windows® Optimized Desktop program partner)