Design and send email campaigns to purchased lists and partner contacts to drive traffic back to their microsite.
Marketing Advocate’s innovative system takes existing email campaigns provided by your channel marketing team, plus key words and partner email lists and organizes them in a continuous, multi-touch campaign. When your resellers’ prospects respond, they are served personalized emails and content to further nurture their interests automatically.
Automated campaigns can be configured to send emails to prospects who perform certain actions on the partner’s microsite, such as downloading a white paper. These campaigns dynamically generate an email containing content the visitor may be interested in following a visit.
Monthly email campaigns are automatically sent to inform contacts of interesting information or to promote new content. Partners have the ability to add their own text and content in every email.