Use the power of Marketing Advocate to enable your resellers to reach more sales-ready leads. Our Syndicated Marketing System is a comprehensive, automated marketing platform for sales-ready lead generation. It’s easy to set up and manage, has a low per partner and per lead cost, and generates highly qualified sales leads.

Knowing who your hot leads are, and where their interests lie – defines your sales script to drive that sale home.

Audience Generation

It starts with audience generation. We collaborate with Jigsaw to create custom contact filters to fit your channel marketing program, then tailor those filters automatically to your partners’ needs based on geography or other custom sub-filters. ... Learn More

Proactive Campaigns

Campaign management allows you to design and send a series of email coordinated campaigns to purchased contacts as well as partner contacts to drive traffic back to their microsite. ... Learn More

Inbound Marketing & Community Features

Leverage the compelling content that you and your partners create with our inbound marketing features to drive traffic to the partner microsites. ... Learn More

Lead Scoring and Routing

Leads with the highest probability are automatically scored and routed the to the partner sales teams when their interest level reaches the appropriate threshold. ... Learn More

Intelligent Web Marketing System

Partner microsites are personalized dynamically for each visitor, recommending and displaying content the visitor hasn’t experienced yet. ... Learn More

Lead Nurturing and Qualification

The lead nurturing features of the platform track all actions taken by visitors. Each action may have a different value, from low value clicks to high value actions such as participating in a webcast or commenting on a page.  ... Learn More

Comprehensive Reporting

Reports are created on a daily or weekly basis to the Channel Marketer and the Channel Partner on the effectiveness of the system.  ... Learn More

Marketing Advocate understands the fundamental challenges channel partners face when trying to implement marketing programs. Their support team, in particular, has enabled our partners to come up to speed quickly so that the programs can run most effectively.

Kristina Austin
Sr. Manager
Channel Marketing, EMC