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Channel Marketing Solution
Fully Executed Channel Marketing
Continuous Lead Nurturing For Your Partners
Sales Ready Leads For Your Partners
Syndicated Partner Marketing
Audience Generation
Proactive Campaigns
Inbound Marketing & Community Features
Lead Scoring and Routing
Intelligent Web Marketing System
Lead Nurturing and Qualification
Comprehensive Reporting
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Executive Team
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Partner Overview
Executive Team
CEO / Founder: Gary Morris
25 year marketing veteran. Founded Marketing Advocate in 2001 with the goal to bring enterprise-class automated marketing to Business to Business technology companies
Refocused Marketing Advocate in 2007 on a highly underserved sub-segment – continuous automated marketing through technology channel reselllers
Founder of Copernicus Marketing Auditing and Custom Software (sold in 1999)
Vice president of marketing at Colombo Yogurt and new product marketing at Pepperidge Farm
Frequent speaker at the AMA, ANA, Linkage, Conference Board, & DCI
Chief Technology Officer: Peter Karlson
Over 20 years of Internet product development and technology management experience
Former CTO/VP of technology, Harrison & Troxell and
Speaks regularly at business and technology events, seminars and workshops
2008 MIT Entrepreneurial Development Program participant
BS Computer Science, Northeastern University
Sr. Vice President Strategic Partnerships and Business Development: Robert (Bob) Lamkin
Vice president of worldwide sales for Agere, Inc. (acquired by Lucent Microelectronics)
Vice president of worldwide sales at VideoServer, Inc and vice president of North American sales for Compaq Computers’ Network Access Communications Division
Venture partner with TVM Capital, a German/US Venture Capital firm where he provided strategic and tactical sales advice to several of their portfolio companies worldwide
Co-founder and managing director of Bay Angels, the Cape Cod-based angel investment group
Author of the book “How to Beat Your Quota: A Guide to Professional Selling” published by the American Management Association
Vice President of Professional Services: Joshua Medeiros
Nine years of global technology professional services experience
Driven by focus in web relationship and lead nurture management
Fluent in HTML, Online Marketing Communication Management (Email, Paid SEO, Organic SEO, Search Optimization, Online Content, Landing Pages), Software Training, Online Lead Nurture Management, Lead Distribution and Analytical Reporting
Active member in Cape Cod Technology Council, Cape Cod Young Professionals, and The Yarmouth Massachusetts Recreation Commission
BS Marketing, University of Massachusetts - Dartmouth
Vice President of Operations: Meghan Hanawalt
Senior level manager with over 15 years of project and business management experience in the information technology field of multiple industries, with a focus on planning and executing operations productively
12 years of experience managing internal and external clients and vendors with a key emphasis on collaborating with partners to achieve desired outcomes
Enterprise Systems Manager responsible for ensuring successful operations of a global company’s Enterprise systems.
MBA with a concentration in Entrepreneurial Ventures, Massachusetts Institute of Technology, 1997
Member of Project Management Institute, Cape Cod Technology Council
Vice President of Development - Chennai: Loganathan Veerabathiran
12 Years of IT experience, across different technology spectrums
Specialized in Information Management Domain
Focused on continuous quality improvement
Bachelor of Engineering, Bharathiyar University, India