The lead nurturing category in marketing technology space is confusing even for tech marketing veterans. Learn more about new features and how to choose the best solution for your business.

This article defines the components of a proven system to use the content and sales collateral you currently have to help build deeper relationships and high quality leads from your website. It outlines key content strategies, campaign planning, lead follow-up and performance measurement processes to put this system in place. It also highlights technology solutions to help marketers efficiently execute world-class lead nurturing campaigns.

Leads come in all shapes, sizes, and quality levels. The problem with variable quality leads is that their potential is only as strong as the weakest lead. Learn how to use your website to develop powerful leads.

Marketers make hundreds of decisions every month involving company resources and business strategy. It is impossible to conduct extensive research and analysis to guide each of these important decisions. Marketers must prioritize which decisions will be based solely on experience and judgment, and which ones are worthy of additional analysis. This article will help you prioritize your decisions based on the impact and relative risk involved.

Your target customers are not sitting on the edge of their chairs waiting to learn about your products and services. They are focused on how to address their problems and meet their needs. If your target customers are functional business executives (e.g., heads of IT, marketing, finance, engineering, manufacturing, etc.) they are likely looking for a network of resources to help them make better decisions and improve business performance. You can use community-like features on your website to build deeper relationships with prospective customers and generate higher quality leads that will improve close rates and shorten selling cycles.

Are you among the thousands of marketing executives planning to redesign your existing web site this year? If so, stop! For the same time and money it takes to design graphics, create copy and enhance your website, you can build and deploy a single application that integrates all of the highest value relationship building tools directly into one, and will breathe new life into your website in the process. Read more to learn how an effective multi-level marketing system can accomplish multiple goals and successfully grow your business.

You have a world-class website with an attractive design, terrific resources for your target customer, and first-rate products and services to offer. The site would work wonders for your company, if only people could find it! Driving traffic to your site is crucial to its success; fortunately it's probably a lot easier and less expensive than you think. And driving traffic is a strategic area in which marketers like you can really get involved and make a difference, because you know your target customer best and you know the key topics they'll be searching for on the web. Learn about the 3 main ways to drive more traffic to your site and start reaping the benefits of your world-class website today!

At least seven percent of your email campaign investment is wasted each month, and that's a figure only the most fortunate and cunning marketing communicaion departments can brag about. Your ROI is shrinking due to the increasing and often mysterious problem of email bounce rates. For every 100 emails sent, about 7 will fail reach the intended contact. This sounds like a minimal amount, but consider an average company that sends 50,000 emails per month, at a 7 percent bounce rate, about 3,500 of those initial emails will fail to reach their destination. Bounces cost money! Fortunately, we have put together 16 tips to increase the likelihood your recipients will get, and consider opening, your e-mail messages. Finally, you can begin to recoup your lost investment.

Many companies have invested heavily to gather and collect customer data, and have also invested in some array of decision support tools.  However, after everything is said and done, if all of this data and all of these tools do not allow your marketing team to have access to all of your customer data and allow them to ask questions and get responses back quickly, then your are missing out on key revenue enhancement opportunities.  This article will help you to better understand how a new advanced level of analytics can help your company quickly pull togethre disparate data (whether it's from your transaction system, ERP, legacy systems, web or other data sources) and gain a complete understanding of your customers or products and improve its bottom line!

This article is about improving email campign deliverability by better understanding spam filters.

Marketing goods and services have split into two main categories today: business-to-business and business-to-consumer. Each has its own challenges and nuances, its own unique buying process, its own set of rules for success. For what is the one thing that remains constant in marketing no matter how big or small the purchase, complex or simple, costly or inexpensive? The need to build relationships. The good news is that these relationships can be created on someone else’s dime.

Read this article and learn 9 key factors for working towards “generating relationships” rather than merely 'generating new customers'.

Have you purchased and installed a CRM solution to support your marketing efforts and realized that it has not significantly changed your marketing strategy? Are you still struggling to determine the specific marketing ROI for this investment? You may be struggling for a while, because CRM by itself is unlikely to transform your marketing campaign efforts and corresponding results. Implementing a meaningful relationship strategy requires an integrated sales and marketing effort.

If you wish hard enough for something, it may come true. The wish of an integrated / ROI-based planning process for sales and marketing is a dream that does come true, if the parties are willing to look objectively at their processes. This article demonstrates how building relationships with customers is the glue that will bind an integrated sales and marketing process together. Learn more about a process and approach for putting a win-win sales and marketing planning process into action.

What marketing and sales practices should you employ to help generate, screen and select leads and then close new business? Keep reading for tips on how to design a cost-effective model for following up on customer leads. This appraoch will allow you to allocate a disproportionate amount of your marketing mix on higher proability prospects where you are most likely to succeed.

Spending lots of money on a world-class website without ensuring your target even knows you’re there is like planning a great party and never giving anyone the directions for how to get there. This article explains tips for driving traffic to your site for less than three bucks a day.

If you are like most marketers, you have developed some level of web presence with your corporate web site, selected email campaigns and have added a few other features like web surveys, webcasts, or online advertising. While each of these efforts is an effective way to communicate with your target customer, a more cohesive approach is necessary to maximize interest in your products. Building a marketing technology strategy blueprint is the next key step to enhance your web-based marketing grow

Channel management and channel marketing or PRM (Partner Relationship Management) is a large and complex discipline within businesses today. This article is intended to provide some introductory insights into the successful marketing principles for maximizing your channel output.

"I need another free white paper like I need another hole in my head!" Many marketers are pessimistic about the value of a free white paper download offer and cautious about the kind of results that this kind of strategy will generate. This article demonstrates that white papers can be a very powerful marketing tool to generate leads and build preference or extra consideration among your current and potential customers. It further describes the best practices associated with publishing white papers that are more likely to be downloaded and read by your target audience. Finally, it provides more practical suggestions of how to create a more compelling offer to motivate site visitors to download your featured free white paper offers.

One of the keys for building a revenue producing multi-channel marketing program is defining the right balance of reach, interest nurturing and close tactics. Defining the explicit role of each tactic in your multi-channel plan will help optimize your spending and maximize the revenue production.