Email list growth is a hot topic and presents itself as a tremendous challenge and opportunity for most email marketers. However, many marketers are seeking more expensive and difficult avenues, like list rentals and co-registration programs, when a basic and easy way to implement or manage this opportunity already exists.

Circulators have spent the last several years trying to develop a critical mass of email addresses so that they can effectively tap this promising new source, and many have made considerable progress.

How much should you be budgeting to spend in 2005? We interviewed MarketingSherpa's Publisher Anne Holland.

The most surprising result of MarketingSherpa's Third Annual Email Marketing Metrics Survey is how exceptionally little year over year change in marketing plans and tactics there's been from 2003 (or even 2002.)

When it comes to acquiring new business, cold emailing is attractive in theory, but problematic in practice. Quality, permission-based email lists are still relatively scarce, their costs are still high, and the glut of email in in-boxes is impacting response rates.

Advertising and media expert says we must understand the dynamics and realities of change, pursue innovation and let passion lead us.

Potential blog metrics include in-bound links, velocity, feedback and stickiness.

The fastest growing community of marketing professionals in the Bay Area. We’re a group of volunteers that are committed to delivering the events you need to stay connected and stay informed.

Join Research Director Stefan Tornquist and President Anne Holland as they discuss results data from MarketingSherpa's Spring 2006 ecommerce study. Topics covered: Ecommerce marketing budgeting data (search, email, etc), What online shoppers look at on home pages, Which site tweaks increase conversions, Shopping cart abandonment rates, and (Sad) data on email tactics.

As part of the continued series "Getting Back To Search Engine Optimization Basics", Andy Beal turns his attention to the much talked about Title and Meta Tags (while a Title Tag isn't really a Meta tag the two are commonly discussed as such). This week he takes a closer look at the Title tag.

By ignoring non-click conversions in the calculations, most online campaigns understate ROI. Learn how to calculate them and what implications they have for marketers.

The Internet has become an important research tool for marketers because it can quickly accumulate an audience of significant size and aggregate the data literally over night.

Andy Beal takes us through the basics or search engine optimization. In this article he looks at keyword selection, the importance of the title tag and the significance of meta tags, and finishes with submission advice.

Have you ever wrangled with a CFO over your budget, your staffing requests, or new advertising, PR or marketing tactics you'd like to try out? Having a great relationship with the finance department is critical for your career -- especially if you hope to rise to CMO-level someday. In this exclusive interview, an actual CFO reveals tips to improve your working relationship (and get your budget approved more easily.)

Here's an idea that I think any site big or small could use to improve sales or lead generation

Former Philips Consumer Electronics global marketer shares tactics for judging how well online drives retail sales.

How and why to calculate survey sample sizes for the statistically challenged.