Integration

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Integration

Ensuring that all new marketing technology as fully integrated with SFA, CRM and other corporate systems.

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Do You Have a Marketing Technology Strategy?
If you are like most marketers, you have developed some level of web presence with your corporate web site, selected email campaigns and have added a few other features like web surveys, webcasts, or online advertising. While each of these efforts is an effective way to communicate with your target customer, a more cohesive approach is necessary to maximize interest in your products. Building a marketing technology strategy blueprint is the next key step to enhance your web-based marketing grow
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1. Gustavo Genero Wed, Sep 09, 2009, 04:12 PM
We want to use our resource center as an extension of our corporate site that allows current customer and prospects to see our content. Can I use SSO between our SharePoint Services powered website and a Marketing Advocate powered resource center?
2. Anita Gross Wed, Sep 09, 2009, 10:56 AM
We have a master contact data center already – we’d be interested in augmenting our current contact data records with detailed site tracking, profiling and scoring info. I can see this being valuable in the lead follow-up process.
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