Part 1: The 5 "W"s for Successful Product Launch
You have brainstormed and refined and revised your prize idea. The many months (or perhaps even years) of careful planning and hard work are about to pay off, as your prize idea becomes a winning product, ready for release into the world. The launch phase of a product can be one of the most important and exciting aspects of the product development cycle. But few organizations realize that its planning should begin immediately after concept development and that there is a simple model for identifying and addressing all issues that could lead your launch astray. Read more to learn about the 5 W's for successful product launch.