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Marketing Technology
Marketing & Technology Strategy
Developing a blueprint of tools, integration, management and reporting for your marketing technology initiatives.
Articles
» Before You Redesign Your Web Site, Read This!
» CRM: Still a Long Way From Transforming Marketing
» Do You Have a Marketing Technology Strategy?
» How to Acquire Customers Using the Internet
» How to Get Executives to Look to Your Site to Help Make Better Strategy Decisions
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» How to Get Your Marketing Budget & Tests Approved by the CFO
» MarketingSherpa's 2006 eCommerce Benchmark Guide
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» Best Practices in Channel Marketing: A Success Story
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» Data Mining Your Website
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» What is your company's preferred method of reducing cost while increasing overall ROI?
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Do You Have a Marketing Technology Strategy?
If you are like most marketers, you have developed some level of web presence with your corporate web site, selected email campaigns and have added a few other features like web surveys, webcasts, or online advertising. While each of these efforts is an effective way to communicate with your target customer, a more cohesive approach is necessary to maximize interest in your products. Building a marketing technology strategy blueprint is the next key step to enhance your web-based marketing grow
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