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Relationship Marketing
Relationship ROI & Effectiveness
Being able to validate your relationship marketing efforts by showing the conversion from traffic to leads to customers.
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» How to Acquire Customers Using the Internet
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How to Acquire Customers Using the Internet
Emarketing Guru Paul Soltoff provides some practical insights on how to use the web to generate cost effective customer acquisitions. If the internet is used correctly, it can be a great way to acquire a large volume of customers or prospects at a cost below other media, such as direct mail or print.
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1 COMMENTS
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RBalboni
Tue, Sep 08, 2009, 09:12 AM
Does anyone have ideas on how to build an ROI case for investing in building online relationships where the return is a few years down the road?
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