Relationship ROI & Effectiveness

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Relationship ROI & Effectiveness

Being able to validate your relationship marketing efforts by showing the conversion from traffic to leads to customers.

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The New B2B Relationship Development Model
If the ultimate purpose of all B2B communications is to build relationships with your target customers, then why do marketers continue to invest in tactics that barely build awareness? Unfortunately, individual options for B2B marketers like email, trade advertising, website, trade shows, webinars, and telemarketing generate interest and curiosity by themselves, but fall short of building relationships. If however, all of these disconnected tactics are woven together into one integrated building communications solution for marketers, better quality leads and deeper relationships can be built resulting in higher sales close rates and dramatically improved marketing ROI.
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1. RBalboni Tue, Sep 08, 2009, 09:12 AM
Does anyone have ideas on how to build an ROI case for investing in building online relationships where the return is a few years down the road?
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