
Response Enhancement	Marketing Resource Center

Response Enhancement

Targeting, designing, automating & personalizing your email campaigns to increase their effectiveness.

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	2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005 The most surprising result of MarketingSherpa's Third Annual Email Marketing Metrics Survey is how exceptionally little year over year change in marketing plans and tactics there's been from 2003 (or even 2002.)



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1 COMMENTS

1.	S Bansel	Wed, Sep 09, 2009, 10:57 AM
	Globeway’s email campaigns to transportation partners have become our most efficient method of letting partners know about our service improvements.

What is your company's preferred method of reducing costs while increasing ROI?

Paid search as a means of driving organic traffic
Reducing overall investment in Marketing
Investing in a comprehensive lead nurturing system
Other