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Email Marketing

» List Development

Building a list of interested prospects through effective permission, segmentation & sourcing strategies.

» On & Offline Campaign Management

Creating, publishing, executing and tracking effective online & offline email marketing campaigns.

» Response Enhancement

Targeting, designing, automating & personalizing your email campaigns to increase their effectiveness.

» Permission Marketing

Ensuring that you adhere to all CAN-SPAM, local, state & industry standards as well as email marketing ethics.

Featured Collateral

Opt-In Marketing From junk mail blockers to do-not-call lists, potential buyers today are more interested in opting out than listening to marketers messages. Opt-In Marketing offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.

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