About
Marketing Advocate
B2B Lead Development
Resource Center
Member Development Resource Center
Consumer One2One Resource Center
Log In Email: Password     New User  Mail Password Search Site:
My Recommendations:
- Relationship Marketing
Making Webcasts a Powerful Part of Your Website Lead Strategy
There's Nothing Wrong with "User"
Getting Personal

B2B Home Page

This is the B-to-B marketer resource center dashboard: This page is designed to provide full resource center navigation by topic and resources on the left, provide rotating features upon page refresh, top ten articles, quick polls, and RSS feeds on hot B-to-B marketing topics.
As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.

This is special feature area

Special feature goes here.
Untitled Document

A relationship marketing center of excellence for helping B2B professionals attract target customers, generate better quality leads, and improve overall ROI. Access resources by topic using the left side navigation. (Resource Center FAQ's)

Neglecting Non-Click Conversions
By ignoring non-click conversions in the calculations, most online campaigns understate ROI. Learn how to calculate them and what implications they have for marketers.

Search Engine Optimization & Marketing Firm, Oneupweb Reveals Research Showing BtoB Magazine’s Top 100 Advertisers Ignore SEO & Lose Potential Online Business  (MarketingToday.com)
Niche content: brand with an attitude  (iMedia Connection: Consumer Strategies)
Move from eyeballs to interactions  (iMedia Connection: Consumer Strategies)
See how SKYY Vodka and others broke the branding mold  (iMedia Connection: Consumer Strategies)
Share your content for Web 2.0 success  (iMedia Connection: Consumer Strategies)
Conversational Marketing in 2 Mins.  (iMedia Connection: Consumer Strategies)
Put Targeting Control in Users' Hands  (iMedia Connection: Consumer Strategies)
Keep User-Generated Content Legal  (iMedia Connection: Consumer Strategies)
SPEED Puts Viewers in Driver's Seat  (iMedia Connection: Consumer Strategies)
When Users Post, Do Advertisers Pay?  (iMedia Connection: Consumer Strategies)
Podcast: Online Travel  (iMedia Connection: Consumer Strategies)
The Agency's Role in a UGC World  (iMedia Connection: Consumer Strategies)
There's Nothing Wrong with "User"  (iMedia Connection: Consumer Strategies)
How to Use Social Media in B2B Marketing  (iMedia Connection: Consumer Strategies)
MySpace Meets American Idol  (iMedia Connection: Consumer Strategies)
Start Using RSS Today!  (iMedia Connection: Consumer Strategies)
What to Expect from CGC  (iMedia Connection: Consumer Strategies)
User-Generated Content Lessons  (iMedia Connection: Consumer Strategies)
iMedia Podcast: Consumer Generated Content  (iMedia Connection: Consumer Strategies)
Content, Targeting & Advertising  (iMedia Connection: Consumer Strategies)
Claria Expands Behavioral Technology  (iMedia Connection: Consumer Strategies)
Targeting Technology Steps Forward  (iMedia Connection: Consumer Strategies)
How you can make entertainment last longer  (iMedia Connection: Consumer Strategies)
The seamless video experience: how it's possible  (iMedia Connection: Consumer Strategies)
Love your content? Then set it free  (iMedia Connection: Consumer Strategies)
Are You a Landless Marketer?  (iMedia Connection: Consumer Strategies)
Crossing the Last 10 Feet to the Audience  (iMedia Connection: Consumer Strategies)
Why You Can't "Set It and Forget It" Online  (iMedia Connection: Consumer Strategies)
Now That's (User-Generated) Entertainment!  (iMedia Connection: Consumer Strategies)
Why Your Online TV Plan Isn't Working  (iMedia Connection: Consumer Strategies)
What's Life Like Beyond the Video?  (iMedia Connection: Consumer Strategies)
Evolve the Enterprise Marketing Process  (iMedia Connection: Consumer Strategies)
Be Conscious of the New Consumption  (iMedia Connection: Consumer Strategies)
A Checklist for Entertainment Vitality  (iMedia Connection: Consumer Strategies)
Monetize Your User-Generated Content  (iMedia Connection: Consumer Strategies)
Get Creative with Video Options  (iMedia Connection: Consumer Strategies)
Register Now for Driving Interactive '07  (iMedia Connection: Consumer Strategies)
RSS: Really Simple, Really Strategic  (iMedia Connection: Consumer Strategies)
Rethink How to Reach Women of Influence  (iMedia Connection: Consumer Strategies)
B2B Marketing Practices Across the Pond  (iMedia Connection: Consumer Strategies)
Fulfill Television's Destiny Online  (iMedia Connection: Consumer Strategies)
Video: It's What Will Make Mobile Click  (iMedia Connection: Consumer Strategies)
How to Choose Your Media Delivery Partner  (iMedia Connection: Consumer Strategies)
Look at B2B for Social Media Success  (iMedia Connection: Consumer Strategies)
Lighting a Fire Under Digital Content  (iMedia Connection: Consumer Strategies)
What to Expect from CGC  (iMedia Connection: Consumer Strategies)
Content, Targeting & Advertising  (iMedia Connection: Consumer Strategies)
There's Nothing Wrong with "User"  (iMedia Connection: Consumer Strategies)
How to Use Social Media in B2B Marketing  (iMedia Connection: Consumer Strategies)
MySpace Meets American Idol  (iMedia Connection: Consumer Strategies)
Start Using RSS Today!  (iMedia Connection: Consumer Strategies)
User-Generated Content Lessons  (iMedia Connection: Consumer Strategies)
B2B Marketing Practices Across the Pond  (iMedia Connection: Consumer Strategies)
iMedia Podcast: Consumer Generated Content  (iMedia Connection: Consumer Strategies)
Claria Expands Behavioral Technology  (iMedia Connection: Consumer Strategies)
Targeting Technology Steps Forward  (iMedia Connection: Consumer Strategies)
TV Moves Online from Viral to Trial  (iMedia Connection: Consumer Strategies)
The Right Place for Engagement  (iMedia Connection: Consumer Strategies)
Video's Role in Net Neutrality  (iMedia Connection: Consumer Strategies)
Boosting Branded Ads with Relevance  (iMedia Connection: Consumer Strategies)
Automated Response Technology, Explained  (iMedia Connection: Consumer Strategies)
Five Questions about Podcasting  (CMO - What's New)
Taking Advantage of New Mobile Services  (CMO - What's New)
BK hopes its stock sells better than its burgers   (CMO - What's New)
Precision Marketing Lessons from Mayor Bloomberg  (CMO - What's New)
Web-Based Video A Big Draw At Electronics Show  (CMO - What's New)
Wrestling with IM  (CMO - What's New)
They Want Their Web TV  (CMO - What's New)
Asian Drama: Yahoo, EBay and Google battle for burgeoning online marketplace supremacy  (CMO - What's New)
Turning Browsers into Buyers  (CMO - What's New)
Tools You Can Use—Seriously  (CMO - What's New)
Telecom, Data Privacy, Spyware Expected on Congress ’06 Docket  (CMO - What's New)
Happy New Year Expected For Online Ads  (CMO - What's New)
Cartoon Network Goes for the Kids Online  (CMO - What's New)
Putting Value-Based Segmentation on the Map  (CMO - What's New)
CMO Beth Comstock Moves Up  (CMO - What's New)
To Blog or Not to Blog  (CMO - What's New)
Fundamentals of Search Engine Marketing: Page Content  (KnowThis.com: Marketing Virtual Library)
Report Says Junk Food Ads Make Kids Fat  (CMO - What's New)
On-Demand TV: Where Does the Money Come From?  (CMO - What's New)
Blogging in the Wind  (CMO - What's New)
Bringing Life to the Contextual Desert  (iMedia Connection: Consumer Strategies)
Unhappy Meals  (CMO - What's New)
Plugging into Podcasts  (CMO - What's New)
I’m Dreaming Of A Pale-Colored Non-Denominational Winter Time Holiday That Will Rescue The Economy   (CMO - What's New)
Disney, Clear Channel To Stream iPod Video  (CMO - What's New)
Google Adds Local Search to Froogle  (CMO - What's New)
TiVo Brings TV to iPods  (CMO - What's New)
New Age Content for New Age Media  (CMO - What's New)
Cisco Buys Its Way Into Set-Top Market  (CMO - What's New)
Wireless Wants to Deliver Sports  (CMO - What's New)
Microsoft Seals Deal for Media Center  (CMO - What's New)
Chinese 3G Standard Will Go Global  (CMO - What's New)
PC Industry Faces Tough Holiday Season  (CMO - What's New)
New Wireless Companies Target Youth  (CMO - What's New)
Getting Personal  (CMO - What's New)
Location, Location...Price  (CMO - What's New)
Tool sheds light on the B2B tech purchasing process  (CMO - What's New)
Londoners Choosing Starbucks Over Tea  (CMO - What's New)
Retailers Will Disount Early and Often  (CMO - What's New)
Yahoo and BellSouth Team Up on Internet Access  (CMO - What's New)