Improvement Blueprinting Tools

Relationship Advocate^TM

A hosted website-based lead development solution to convert your target customers from passive to active interest and integrate with your sales systems.

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Create Personalized Improvement Blueprint

Member Development Resource Center

Membership Advocate^TM

An association website relationship enhancement tool to increase usage, satisfaction, and loyalty rates among the membership.

View demo
Create Personalized Improvement Blueprint

Consumer One2One Resource Center

OneToOne Advocate^TM

An online marketing tool deployed on your website to build deeper relationships with your target consumers to improve purchase and loyalty rates for your brand.

View demo
Create Personalized Improvement Blueprint

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Business Case Tools

This is the improvement blueprinting display page for B-to-B marketers. It dynamically displays all assessment tools that have been uploaded by topic area to be accessed by site visitors.

As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.

Marketing Improvement Blueprinting Tools
Give us 3-4 minutes of your time and create a customized marketing improvement plan for your business. Included in your personalized plan is as follows:

Quantified Performance: Assess your marketing practices on a 1-100 scale
Detailed Diagnostic: Develop a detailed / quantified diagnostic of your marketing
Personalized Improvement Plan: Create highly personalized improvement recommendations
Quantified Impact of Making Improvements: Generate a forecast of the impact of making these changes to your marketing
Links to Resources to Help Improve: Access links to helpful resources by individual improvement recommendation.

Sample Improvement Blueprints for your View:

We have provided excerpts from the custom reports that will be generated for you so you can get an advanced look at what you will get after completing your own improvement blueprint. Example reports have been provided for each site section so that B-to-B marketers, B-to-C marketers, and Association marketers can get a first hand look at how this improvement blueprint tool can help with your marketing performance.


Relationship Marketing

	Relationship Marketing Strategy
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Relationship Marketing Improvement Blueprint (2-3 Minutes)

	Customer Acquisition & Retention.
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Relationship Marketing Improvement Blueprint (2-3 Minutes)

	Trust Building & Content Strategy.
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Relationship Marketing Improvement Blueprint (2-3 Minutes)

	Relationship ROI & Effectiveness
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Relationship Marketing Improvement Blueprint (2-3 Minutes)

Lead Development

	Traffic Enhancement
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Lead Development Improvement Blueprint (2-3 Minutes)

	Website & Navigation
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Lead Development Improvement Blueprint (2-3 Minutes)

	Sustainable Content
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Lead Development Improvement Blueprint (2-3 Minutes)

	Lead Development Toolsets
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Lead Development Improvement Blueprint (2-3 Minutes)

Marketing Technology

	Marketing & Technology Strategy
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Marketing Technology Improvement Blueprint (2-3 Minutes)

	Content & Audience Management
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Marketing Technology Improvement Blueprint (2-3 Minutes)

	Tracking & Reporting
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Marketing Technology Improvement Blueprint (2-3 Minutes)

	Integration
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Marketing Technology Improvement Blueprint (2-3 Minutes)

Email Marketing

	List Development
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Email Marketing Campaign Mgmt. Improvement Blueprint (2-3 Minutes)

	On & Offline Campaign Management
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Email Marketing Campaign Mgmt. Improvement Blueprint (2-3 Minutes)

	Response Enhancement
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Email Marketing Campaign Mgmt. Improvement Blueprint (2-3 Minutes)

	Permission Marketing
		Comprehensive Relationship Marketing & Technology Improvement Blueprint (4-5 Minutes)
		Email Marketing Campaign Mgmt. Improvement Blueprint (2-3 Minutes)