B2B Collaborators Landing

Relationship Advocate^TM

A hosted website-based lead development solution to convert your target customers from passive to active interest and integrate with your sales systems.

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Member Development Resource Center

Membership Advocate^TM

An association website relationship enhancement tool to increase usage, satisfaction, and loyalty rates among the membership.

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Consumer One2One Resource Center

OneToOne Advocate^TM

An online marketing tool deployed on your website to build deeper relationships with your target consumers to improve purchase and loyalty rates for your brand.

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My Recommendations:
- Relationship Marketing

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Part 2: The Six Principles for Implementing Dialogue-Based Marketing

ROI-Driven Website One-to-One Marketing

B2B Collaborators Landing Page

This is the B2B content collaboration page where titles, descriptions and links to third party content can be displayed by your topic areas. Our client can track these page views the same way we can with original content published in other areas on the resource center.

As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.

B-to-B Content Collaborations
Marketing Advocate has teamed up with the thought leaders in the marketing best practice community to provide you additional resources. We have scoured the web for marketing best practice articles and have organized them around the center of excellence topic areas for your convenience.


Relationship Marketing

	Relationship ROI & Effectiveness
		MarketingSherpa's 2006 eCommerce Benchmark Guide (MarketingSherpa )
		Calculating Influence (iMedia Connection)
		You CAN Tell How You're Selling Offline (iMedia Connection)

Lead Development

	Traffic Enhancement
		How Much Should You Budget for Search Marketing in 2005? (Paid Ads vs Site Optimization) (MarketingSherpa )
		Capturing Email Addresses: The Quest for Cost-Effective Methods (Circulation Management )

	Website & Navigation
		MarketingSherpa's 2006 eCommerce Benchmark Guide (MarketingSherpa )
		Personalize Landing Pages (Easily) for Higher Conversions (MarketingSherpa )
		Capturing Email Addresses: The Quest for Cost-Effective Methods (Circulation Management )
		Search Engine Optimization Basics Part 2 - Title Tags (Search-This)
		Search Engine Optimization Basics (Search-This)

Marketing Technology

	Marketing & Technology Strategy
		MarketingSherpa's 2006 eCommerce Benchmark Guide (MarketingSherpa )
		How to Get Your Marketing Budget & Tests Approved by the CFO (MarketingSherpa )
		How Much Should You Budget for Search Marketing in 2005? (Paid Ads vs Site Optimization) (MarketingSherpa )

Email Marketing

	List Development
		Minimize Email Unsubscribes (iMedia Connection)
		16 Ways to Capture Customer and Prospect Email Addresses (Circulation Management )
		Capturing Email Addresses: The Quest for Cost-Effective Methods (Circulation Management )

	On & Offline Campaign Management
		You CAN Tell How You're Selling Offline (iMedia Connection)

	Response Enhancement
		2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005 (MarketingSherpa )
		Neglecting Non-Click Conversions (iMedia Connection)

	Permission Marketing
		16 Ways to Capture Customer and Prospect Email Addresses (Circulation Management )

Strategic Marketing

	Product Development & Management
		Seven Strategies for True Innovation (iMedia Connection)

	Planning, Budgeting & Training
		How Much Should You Budget for Search Marketing in 2005? (Paid Ads vs Site Optimization) (MarketingSherpa )
		2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005 (MarketingSherpa )

	Research, Measurement & Auditing
		2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005 (MarketingSherpa )
		The Future of Online Research (iMedia Connection)
		Statistically Speaking (iMedia Connection)
		Calculating Influence (iMedia Connection)
		You CAN Tell How You're Selling Offline (iMedia Connection)