B2B Collaborators Landing

Relationship Advocate^TM

A hosted website-based lead development solution to convert your target customers from passive to active interest and integrate with your sales systems.

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Member Development Resource Center

Membership Advocate^TM

An association website relationship enhancement tool to increase usage, satisfaction, and loyalty rates among the membership.

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Consumer One2One Resource Center

OneToOne Advocate^TM

An online marketing tool deployed on your website to build deeper relationships with your target consumers to improve purchase and loyalty rates for your brand.

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- Relationship Marketing

Making Webcasts a Powerful Part of Your Website Lead Strategy

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B2B Collaborators Landing Page

This is the B2B content collaboration page where titles, descriptions and links to third party content can be displayed by your topic areas. Our client can track these page views the same way we can with original content published in other areas on the resource center.

As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.

B-to-B Content Collaborations
Marketing Advocate has teamed up with the thought leaders in the marketing best practice community to provide you additional resources. We have scoured the web for marketing best practice articles and have organized them around the center of excellence topic areas for your convenience.


Relationship Marketing

	Relationship Marketing Strategy
		MarketingSherpa's Landing Page Handbook: How to Raise Conversions: Data & Design Guidelines (MarketingSherpa )
		MarketingSherpa's Email Marketing Benchmark Guide 2006 (MarketingSherpa )
		MarketingSherpa's B-to-B Demand Generation Summits 2006 (MarketingSherpa )
		10 Tips on Presenting at Webcasts and Live Teleconferences (MarketingSherpa )
		Strategic Launch Planning Best Practice: MSN’s Butterfly Soars (iMedia Connection)
		Does Integrated Marketing Work? (iMedia Connection)
		Email and Customer Loyalty (Circulation Management )
		Can Recipients Read Your Emails? Here's How to Make Sure (Circulation Management )
		Google and Themes (Search-This)
		Search Engine Optimization Basics Part 4 - Submissions (Search-This)
		SEOs - Can't We All Just Get Along? (Search-This)

	Customer Acquisition & Retention.
		MarketingSherpa's Search Marketing Benchmark Guide 2006 (MarketingSherpa )
		10 Tips on Presenting at Webcasts and Live Teleconferences (MarketingSherpa )
		Strike While The Iron Is Hot (iMedia Connection)
		Search Engine Optimization Basics Part 3 - Meta Tags (Search-This)
		Organic SEO: Patience For Long Term Ranking Results (Search-This)

	Relationship ROI & Effectiveness
		MarketingSherpa's 2006 eCommerce Benchmark Guide (MarketingSherpa )
		Calculating Influence (iMedia Connection)
		You CAN Tell How You're Selling Offline (iMedia Connection)

Lead Development

	Traffic Enhancement
		MarketingSherpa's Search Marketing Benchmark Guide 2006 (MarketingSherpa )
		How Much Should You Budget for Search Marketing in 2005? (Paid Ads vs Site Optimization) (MarketingSherpa )
		Capturing Email Addresses: The Quest for Cost-Effective Methods (Circulation Management )
		Google and Themes (Search-This)
		Search Engine Optimization Basics Part 4 - Submissions (Search-This)
		Search Engine Optimization Basics Part 3 - Meta Tags (Search-This)
		Organic SEO: Patience For Long Term Ranking Results (Search-This)
		SEOs - Can't We All Just Get Along? (Search-This)

	Website & Navigation
		MarketingSherpa's 2006 eCommerce Benchmark Guide (MarketingSherpa )
		MarketingSherpa's Landing Page Handbook: How to Raise Conversions: Data & Design Guidelines (MarketingSherpa )
		Personalize Landing Pages (Easily) for Higher Conversions (MarketingSherpa )
		Capturing Email Addresses: The Quest for Cost-Effective Methods (Circulation Management )
		Search Engine Optimization Basics Part 3 - Meta Tags (Search-This)
		Search Engine Optimization Basics Part 2 - Title Tags (Search-This)
		Search Engine Optimization Basics (Search-This)

	Lead Development Toolsets
		Can Recipients Read Your Emails? Here's How to Make Sure (Circulation Management )
		Google and Themes (Search-This)
		Organic SEO: Patience For Long Term Ranking Results (Search-This)

Marketing Technology

	Marketing & Technology Strategy
		MarketingSherpa's 2006 eCommerce Benchmark Guide (MarketingSherpa )
		MarketingSherpa's Search Marketing Benchmark Guide 2006 (MarketingSherpa )
		How to Get Your Marketing Budget & Tests Approved by the CFO (MarketingSherpa )
		10 Tips on Presenting at Webcasts and Live Teleconferences (MarketingSherpa )
		How Much Should You Budget for Search Marketing in 2005? (Paid Ads vs Site Optimization) (MarketingSherpa )
		Search Engine Optimization Basics Part 4 - Submissions (Search-This)
		Search Engine Optimization Basics Part 3 - Meta Tags (Search-This)
		SEOs - Can't We All Just Get Along? (Search-This)

	Content & Audience Management
		MarketingSherpa's Landing Page Handbook: How to Raise Conversions: Data & Design Guidelines (MarketingSherpa )

	Integration
		Strike While The Iron Is Hot (iMedia Connection)

Email Marketing

	List Development
		Minimize Email Unsubscribes (iMedia Connection)
		MarketingSherpa's Email Marketing Benchmark Guide 2006 (MarketingSherpa )
		16 Ways to Capture Customer and Prospect Email Addresses (Circulation Management )
		Capturing Email Addresses: The Quest for Cost-Effective Methods (Circulation Management )

	On & Offline Campaign Management
		You CAN Tell How You're Selling Offline (iMedia Connection)

	Response Enhancement
		MarketingSherpa's Email Marketing Benchmark Guide 2006 (MarketingSherpa )
		2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005 (MarketingSherpa )
		Neglecting Non-Click Conversions (iMedia Connection)
		Email and Customer Loyalty (Circulation Management )
		Can Recipients Read Your Emails? Here's How to Make Sure (Circulation Management )

	Permission Marketing
		16 Ways to Capture Customer and Prospect Email Addresses (Circulation Management )

Strategic Marketing

	Product Development & Management
		Strategic Launch Planning Best Practice: MSN’s Butterfly Soars (iMedia Connection)
		Seven Strategies for True Innovation (iMedia Connection)

	Marketing Mix & IMC
		Does Integrated Marketing Work? (iMedia Connection)
		Search Engine Optimization Basics Part 3 - Meta Tags (Search-This)

	Planning, Budgeting & Training
		The Ultimate Email Glossary: 178 Common Terms Defined (MarketingSherpa )
		How Much Should You Budget for Search Marketing in 2005? (Paid Ads vs Site Optimization) (MarketingSherpa )
		2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005 (MarketingSherpa )
		Strategic Launch Planning Best Practice: MSN’s Butterfly Soars (iMedia Connection)
		Search Engine Optimization Basics Part 4 - Submissions (Search-This)
		SEOs - Can't We All Just Get Along? (Search-This)

	Research, Measurement & Auditing
		2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005 (MarketingSherpa )
		The Future of Online Research (iMedia Connection)
		Statistically Speaking (iMedia Connection)
		Calculating Influence (iMedia Connection)
		You CAN Tell How You're Selling Offline (iMedia Connection)