Main B2B Topic Listing Page

Relationship Advocate^TM

A hosted website-based lead development solution to convert your target customers from passive to active interest and integrate with your sales systems.

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Member Development Resource Center

Membership Advocate^TM

An association website relationship enhancement tool to increase usage, satisfaction, and loyalty rates among the membership.

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Consumer One2One Resource Center

OneToOne Advocate^TM

An online marketing tool deployed on your website to build deeper relationships with your target consumers to improve purchase and loyalty rates for your brand.

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Main B2B Topic Listing Page

This is the B-to-B resource center taxonomy page that summarizes all marketer topic and sub-topic areas. These are uniquely defined for the expertise and strategy of each new Marketing Advocate client.

As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.

B-to-B Resources by Topic
This is the summary organization of our B-to-B marketing resource center. Content resources and other features have been coded and are dynamically displayed on each of the sub-topic pages listed below.


	Relationship Marketing Resources to help you create, maintain and enhance strong & valuable relationships with current and potential customers.
	Relationship Marketing Strategy
	Customer Acquisition & Retention.
	Trust Building & Content Strategy.
	Relationship ROI & Effectiveness

	Lead Development Developing interested, potential customers into valuable, loyal customers through effective strategies & tools.
	Traffic Enhancement
	Website & Navigation
	Sustainable Content
	Lead Development Toolsets

	Marketing Technology Building one-to-one relationships & achieving marketing goals through the use of world-class technology tools.
	Marketing & Technology Strategy
	Content & Audience Management
	Tracking & Reporting
	Integration

	Email Marketing Developing effective email tactics & tools to generate leads, build relationships, & bring value to your customer base.
	List Development
	On & Offline Campaign Management
	Response Enhancement
	Permission Marketing

	Strategic Marketing Growing your business by building a strong marketing organization, product line, strategy and process set.
	Product Development & Management
	Marketing Mix & IMC
	Planning, Budgeting & Training
	Research, Measurement & Auditing