Content & audience management

Relationship Advocate^TM

A hosted website-based lead development solution to convert your target customers from passive to active interest and integrate with your sales systems.

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Member Development Resource Center

Membership Advocate^TM

An association website relationship enhancement tool to increase usage, satisfaction, and loyalty rates among the membership.

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Consumer One2One Resource Center

OneToOne Advocate^TM

An online marketing tool deployed on your website to build deeper relationships with your target consumers to improve purchase and loyalty rates for your brand.

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Content & Audience Management

This is the content & audience management sub-topic resource page. All relevant features from any resource category (e.g., articles, downloads, webcasts, etc.) are dynamically displayed here.

As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.


	Content & Audience Management^{Managing and displaying your content and contact information in order to provide efficient, effective use of marketing technology systems}
	Best Practice Articles
	Before You Redesign Your Web Site, Read This!
	A Content Segmentation Strategy to Drive Site Subscriptions & Grow Your Business
	Part 2: Beyond CRM - What To Do With This CRM Boat Anchor
	Reach That Top Business Exec…With an Online Newsletter
	Improvement Blueprint
	Marketing Technology Improvement Blueprint (2-3 Minutes)
	Quick Polls
	B2BHomepageQP
	B2BTA3MarketingTechnologyQP