Planning, budgeting & training

Relationship Advocate^TM

A hosted website-based lead development solution to convert your target customers from passive to active interest and integrate with your sales systems.

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Member Development Resource Center

Membership Advocate^TM

An association website relationship enhancement tool to increase usage, satisfaction, and loyalty rates among the membership.

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Consumer One2One Resource Center

OneToOne Advocate^TM

An online marketing tool deployed on your website to build deeper relationships with your target consumers to improve purchase and loyalty rates for your brand.

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Planning, Budgeting & Training

This is the planning, budgeting, and training sub-topic resource page. All relevant features from any resource category (e.g., articles, downloads, webcasts, etc.) are dynamically displayed here.

As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.


	Planning, Budgeting & Training^{Enhancing your marketing efforts through effective planning, budgeting, training & organizational design.}
	Best Practice Articles
	How Lead Nurturing has changed and the best solution for you
	Techniques for overcoming common marketing training objections
	Training without Sustaining is Like Driving Hands-Free
	Phillip Kotler's Plan For The Recession
	Using ROI As a Basis for Sales & Marketing Planning
	Data is Good! Actionable Data is Even Better!
	Market Research Matters - How to Use It Powerfully
	Prioritizing Your Marketing Dollars
	The Ultimate Customer Franchise Model
	Turning Sales People Into Heroes
	What We Are Reading
	Great Answers to the Toughest Marketing Questions (Kogan Page)
	Collaborations
	How Much Should You Budget for Search Marketing in 2005? (Paid Ads vs Site Optimization) (MarketingSherpa )
	2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005 (MarketingSherpa )
	Quick Polls
	B2BHomepageQP
	B2BTA5StrategicMarketingQP

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