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My Recommendations:
- Strategic Marketing
Statistically Speaking
Part 1: The 5 "W"s for Successful Product Launch
The Best Marketing Partner: Your Ad Agency
Integrated Marketing Communications
Digging For Gold in Your Own Supply Chain

Research, Measurement & Auditing

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Research, Measurement & Auditing
Ensuring marketing effectiveness through best practices research, process and auditing design.
Best Practice White Papers
Marketing Advocate - AMA Collaboration Presentation
Best Practice Articles
How Lead Nurturing has changed and the best solution for you
What We Are Reading
Market Research Matters: Tools and Techniques  (Robert Duboff and Jim Spaeth)
How It's Done: A Research and Planning Handbook  (Seth Ginsburg)
Collaborations
2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005  (MarketingSherpa )
The Future of Online Research  (iMedia Connection)
Statistically Speaking  (iMedia Connection)
Calculating Influence  (iMedia Connection)
You CAN Tell How You're Selling Offline  (iMedia Connection)
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