Website & navigation

Relationship Advocate^TM

A hosted website-based lead development solution to convert your target customers from passive to active interest and integrate with your sales systems.

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Member Development Resource Center

Membership Advocate^TM

An association website relationship enhancement tool to increase usage, satisfaction, and loyalty rates among the membership.

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Consumer One2One Resource Center

OneToOne Advocate^TM

An online marketing tool deployed on your website to build deeper relationships with your target consumers to improve purchase and loyalty rates for your brand.

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Website & Navigation

This is the website and navigation sub-topic resource page. All relevant features from any resource category (e.g., articles, downloads, webcasts, etc.) are dynamically displayed here.

As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.


	Website & Navigation^{Utilizing a customer-driven organization & navigation strategy as well as content & activity reporting to enhance your lead development efforts.}
	Best Practice Articles
	ROI-Driven Website One-to-One Marketing
	Better Navigation is One Mouse Click Away
	Collaborations
	MarketingSherpa's 2006 eCommerce Benchmark Guide (MarketingSherpa )
	Personalize Landing Pages (Easily) for Higher Conversions (MarketingSherpa )
	Capturing Email Addresses: The Quest for Cost-Effective Methods (Circulation Management )
	Search Engine Optimization Basics Part 2 - Title Tags (Search-This)
	Search Engine Optimization Basics (Search-This)
	Improvement Blueprint
	Lead Development Improvement Blueprint (2-3 Minutes)
	Quick Polls
	B2BHomepageQP
	B2BTA2LeadDevelopmentQP