B2B What We Are Reading

Relationship Advocate^TM

A hosted website-based lead development solution to convert your target customers from passive to active interest and integrate with your sales systems.

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Member Development Resource Center

Membership Advocate^TM

An association website relationship enhancement tool to increase usage, satisfaction, and loyalty rates among the membership.

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Consumer One2One Resource Center

OneToOne Advocate^TM

An online marketing tool deployed on your website to build deeper relationships with your target consumers to improve purchase and loyalty rates for your brand.

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B2B What We Are Reading Landing Page

This is the page for displaying thought leadership books by your resource center topic areas. This page allows you to deep link and display information on hot books and profile your site visitors interests by tracking their website actions.

As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.

B-to-B What We are Reading
Desperate for something to read, but not sure which book to choose? Well, Marketing Advocate is working to find the best resources to help you get the most out of your marketing investment. Check out what we're reading, and give it a browse!


Relationship Marketing

	Relationship Marketing Strategy
		Customer Experience Management: A Revolutionary Approach (Bernd H. Schmitt)
		Total Relationship Marketing (Evert Gummesson)
		Relationship Marketing: Successful Strategies for the Age of the Customer (Regis McKenna )

	Customer Acquisition & Retention.
		Customer Loyalty: How to Earn It, How to Keep It (Jill Griffin)
		Customer Retention : An Integrated Process for Keeping Your Best Customers (Michael W. Lowenstein )
		Relationship Marketing: Successful Strategies for the Age of the Customer (Regis McKenna )

	Relationship ROI & Effectiveness
		Marketing ROI: The Path to Campaign, Corporate Profitability (James D. Lenskold)
		Measuring Brand Communication ROI (Don E. Schultz and Jeffrey S. Walters)

Lead Development

	Traffic Enhancement
		Data Mining Your Website (Jesus Mena)

Marketing Technology

	Marketing & Technology Strategy
		The End of Advertising as We Know It
		Data Mining Your Website (Jesus Mena)

	Tracking & Reporting
		Data Mining Your Website (Jesus Mena)

	Integration
		The Handbook of Strategic Public Relations and Integrated Communications

Email Marketing

	List Development
		Strategic Database Marketing (Arthur Hughes)

	On & Offline Campaign Management
		Marketing Through Search Optimization: How to be found on the web
		Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
		Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

	Response Enhancement
		Design for Response: Creative Direct Marketing That Works (Leslie H. Sherr)
		The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells

	Permission Marketing
		Opt-In Marketing (Ernan Roman)

Strategic Marketing

	Marketing Mix & IMC
		Integrated Marketing Communications (Don E. Schultz)
		The Complete Guide to Publicity: Maximize Visibility (Joe Marconi)
		Marketing Communications: Integrated Theory, Strategy & Tactics

	Planning, Budgeting & Training
		Great Answers to the Toughest Marketing Questions (Kogan Page)
		Measuring Brand Communication ROI
		Market Research Matters
		The Basics of Idea Generation

	Research, Measurement & Auditing
		Market Research Matters: Tools and Techniques (Robert Duboff and Jim Spaeth)
		How It's Done: A Research and Planning Handbook (Seth Ginsburg)
		Ageless Marketing : Strategies for Reaching the Hearts and Minds of the New Customer Majority
		Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
		Winning at New Products: Accelerating the Process from Idea to Launch