B2B White Paper Landing Page

Relationship Advocate^TM

A hosted website-based lead development solution to convert your target customers from passive to active interest and integrate with your sales systems.

View demo
Create Personalized Improvement Blueprint

Member Development Resource Center

Membership Advocate^TM

An association website relationship enhancement tool to increase usage, satisfaction, and loyalty rates among the membership.

View demo
Create Personalized Improvement Blueprint

Consumer One2One Resource Center

OneToOne Advocate^TM

An online marketing tool deployed on your website to build deeper relationships with your target consumers to improve purchase and loyalty rates for your brand.

View demo
Create Personalized Improvement Blueprint

Log In Email: Password

Search Site:

My Recommendations:
- Relationship Marketing

Making Webcasts a Powerful Part of Your Website Lead Strategy

There's Nothing Wrong with "User"

Getting Personal

B2B White Paper Landing Page

This is a multi-media display and download page. For PDF's it utilizes an Adobe plug-in to display the file in your web browser and allows you to save the file as a PDF to your hard drive by clicking "save".

As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.

B-to-B Whitepapers by Topic
A summary of best practice in marketing white papers by topic and sub-topic published by Marketing Advocate.


Relationship Marketing

	Relationship Marketing Strategy
		Swap out calculator
		Marketing Advocate Automated Lead Nurturing Solution PPT
		traning
		ROI-Driven Website Lead Development System
		A Best Practice Lead Development Process for B2B Marketers
		Lead Development Case Study
		World-Class Membership Organization Marketing and Sales Planning
		World-Class Marketing & Sales Planning
		Integrated On and Offline Marketing Best Practices for Better Marketing Communications Performance
		Coaching Your Team to a Successful Product Launch
		Achieving Profitable B-to-B Growth
		B-to-B Relationship Marketing: A Case Study

	Customer Acquisition & Retention.
		Marketing Advocate Automated Lead Nurturing Solution PPT
		ROI-Driven Website Lead Development System
		Lead Development Case Study
		Techniques for Greater Customer Acquisition and Retention

	Trust Building & Content Strategy.
		Marketing Advocate Automated Lead Nurturing Solution PPT
		traning

	Relationship ROI & Effectiveness
		Marketing Advocate Automated Lead Nurturing Solution PPT
		Calculating the Value of an Impression
		Part 2: The Total Cost of CRM Implementation
		Part 1: The Total Cost of CRM Implementation
		Agent-Based Modeling to Maximize Marketing ROI

Lead Development

	Traffic Enhancement
		Marketing Advocate Automated Lead Nurturing Solution PPT
		A Best Practice Lead Development Process for B2B Marketers
		Lead Development Case Study

	Website & Navigation
		Marketing Advocate Automated Lead Nurturing Solution PPT
		A Best Practice Lead Development Process for B2B Marketers

	Sustainable Content
		Marketing Advocate Automated Lead Nurturing Solution PPT
		A Best Practice Lead Development Process for B2B Marketers

	Lead Development Toolsets
		Marketing Advocate Automated Lead Nurturing Solution PPT
		A Best Practice Lead Development Process for B2B Marketers
		Lead Development Case Study
		Demo of the Next Generation Lead Development System
		World-Class Marketing & Sales Planning
		Part 1: The Total Cost of CRM Implementation
		Integrated On and Offline Marketing Best Practices for Better Marketing Communications Performance

Marketing Technology

	Marketing & Technology Strategy
		Marketing Advocate Automated Lead Nurturing Solution PPT
		traning
		Best Practice Lead Development Systems
		Part 2: The Total Cost of CRM Implementation
		Part 1: The Total Cost of CRM Implementation
		Powerful Marketing Technology Strategy
		Integrated On and Offline Marketing Best Practices for Better Marketing Communications Performance
		Analytical Marketing - A Plan for Turning Data into Money

	Content & Audience Management
		Marketing Advocate Automated Lead Nurturing Solution PPT
		traning

	Tracking & Reporting
		Marketing Advocate Automated Lead Nurturing Solution PPT
		traning
		A Continuum for Improving Marketing ROI with Technology

	Integration
		Marketing Advocate Automated Lead Nurturing Solution PPT

Email Marketing

	List Development
		Marketing Advocate Automated Lead Nurturing Solution PPT

	On & Offline Campaign Management
		Marketing Advocate Automated Lead Nurturing Solution PPT

	Response Enhancement
		Marketing Advocate Automated Lead Nurturing Solution PPT

	Permission Marketing
		Marketing Advocate Automated Lead Nurturing Solution PPT

Strategic Marketing

	Product Development & Management
		Walking the Talk for Breakthrough Innovation
		The Art of Continuous Innovation
		Techniques to Get More Out of Your Product Line
		Coaching Your Team to a Successful Product Launch
		Achieving Practical Innovation

	Marketing Mix & IMC
		World-Class Membership Organization Marketing and Sales Planning
		Sustaining and Training for Marketing Skills
		World-Class Marketing Organizational Design
		World-Class Marketing & Sales Planning
		Getting More Out of Your Marketing Communications Efforts
		Agent-Based Modeling to Maximize Marketing ROI
		Integrated On and Offline Marketing Best Practices for Better Marketing Communications Performance
		Achieving Practical Innovation

	Planning, Budgeting & Training
		World-Class Marketing Organizational Design
		World-Class Marketing & Sales Planning
		Walking the Talk for Breakthrough Innovation
		The Art of Continuous Innovation

	Research, Measurement & Auditing
		The Art of Continuous Innovation
		Techniques to Get More Out of Your Product Line