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About Us
This is an "about us" that is dynamically added to our website platform and managed by our integrated content manager. All views of this and every other page are tracked by individual site visitor.
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| As you click through this site, you are viewing a virtual tour of our
relationship marketing application which powers this site. This is a website-based lead development
/ one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of
the application you are currently viewing.
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About Marketing Advocate
Marketing Advocate is a website-based lead development software and services provider that does four things for marketers:
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Inform: Attract them to your website with a wide range of content features
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Engage: Provide highly involving features (webcasts, downloads, forums, etc.) to deepen relationships
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Personalize: Based on site visitor interest, execute personalized response emails to further interest
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Track: Track all website activity and integrate into sales force automation systems for follow up
This hosted solution will help B-to-B marketers generate higher quality leads (RelationshipAdvocateSM), help B-to-C marketers deepen consumer relationships (OnetoOneAdvocateSM), and help Association marketers strengthen member relationships (MembershipAdvocateSM).
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History / Inspiration |
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Marketing Advocate was founded by a group of seasoned marketers and technology professionals that were dissatisfied with the options for building strong target customer relationships from websites. Founder and CEO, Gary Morris, describes a universal marketing challenge for building relationships. "Ultimately, businesses and consumers choose products and services that they know and trust. A company’s website can do a lot more to deepen relationships and trust by providing a reason to visit and value to a target customer. Our solution integrates all of the highest value, website-based relationship building tools (e.g., content publishing, resource center, assessments, webcasts, etc.) in one turn key system to build trust that translates into more sales, more often."
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Where Marketing Advocate Fits into Your Strategy |
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Marketing Advocate is a lead “development” business. This means that we take the passive interest generated from your traditional marketing mix (e.g., advertising, promotion, PR, events, trade shows, direct mail, etc.) and convert it into “active” interest with a target customer dialogue on your website. Our resource center system is designed to help your target customers take action in their interest in your product or service by gathering more information, creating their own improvement plan, learning how to improve, or networking with peers. This process builds a stronger bond with your target customers and makes them more likely to purchase your products or services. |
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Why Buy Marketing Advocate Lead Development Software and Services |
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Marketing Advocate will help you accelerate your revenue and profit growth rates with new business from existing customers and new customers;
- Better Leads: This solution will engage your target customers in a dialogue and take them from passive interest to active interest sales leads.
- Interest Fulfillment: This solution is the place where you refer any interest generated from any other marketing investment (e.g., advertising, promotion, etc.) and help your target customer further their interest.
- Sales Growth: The better quality leads and deeper relationships generated by this solution are more likely to buy the first time and a second time.
- Thought Leadership: This solution will help establish your company / brand as the expert in your served market.
- Deeper Relationships: This solution will build a stronger bond with your target customer group because it is organized around their needs and interest areas.
- Cross-Sell / Up-Sell: This solution provides an opportunity for your current customers to self-identify the gaps in their current practices and match these gaps with your products or services with a personalized improvement plan.
- Preference: Because this solution is designed around your customer needs, you will build preference your company and your products and services.
- Measurability / ROI: Because every click and activity is tracked by individual site visitor, this solution is the most measurable and highest ROI of your marketing mix.
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