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Main B2B Topic Listing Page
This is the B-to-B resource center taxonomy page that summarizes all marketer topic and sub-topic areas. These are uniquely defined for the expertise and strategy of each new Marketing Advocate client.
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| As you click through this site, you are viewing a virtual tour of our
relationship marketing application which powers this site. This is a website-based lead development
/ one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of
the application you are currently viewing.
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B-to-B Finance |
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B-to-B Financial Services
Communicating the multi-dimensional benefits of a B-to-B financial services solution is difficult enough with traditional marketing tools (e.g., trade shows, trade ads, PR, sponsorships, seminars, etc.). Our integrated lead development suite helps turn your B-to-B website into your best online salesperson by providing resources, advice, tools, calculators, demos, and content to help identify gaps, define the impact of your solution, and generate highly qualified leads for sales follow-up. This resource center / lead nurturing system will attract and engage your target customers while tracking their interest by specific topic areas. This allows you to automatically send personalized response emails based on their interest and directly integrate sales lead activity into your sales automation systems. |
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B-to-B Financial Services: |
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Passive to active interest: Attract passively interested target customers with articles, RSS feeds, and collaborations. Trade up their interest to more involving features like discussion forums, on-demand webcasts, surveys, and downloads
B-to-B Financial Services Example
Click to Visit
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Resource Center Market Segment Home Page: |
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