For Channel Resellers

Marketing Advocate is changing the economics of channel marketing by executing enterprise-class multi-touch nurture marketing to resellers - with minimal effort on their part. This includes contact list acquisition, recurring email campaigns, automated lead scoring, and automatic nurturing and qualification of sales leads.

Build your custom marketing program in 60 minutes with a Marketing Advocate consultant - all the work is done for you automatically.

Building Target Contact Lists

You tell us what types of new contacts you’d like to target and we automatically acquire, de-duplicate and append new-to-reseller contacts to your existing marketing database ... Learn More

Proactive Email Campaigns

Select from a range of prepackaged emails that can be customized in minutes based on your specifications, and executed every 2-3 weeks to your new expanded contact list ... Learn More

Inbound Marketing & Community Features

Leverage the compelling content that you and your partners create with our inbound marketing features to drive traffic to the partner microsites. ... Learn More

Lead Scoring and Routing

Leads with the highest probability are automatically scored and routed the to the partner sales teams when their interest level reaches the appropriate threshold. ... Learn More

Intelligent Web Marketing System

Partner microsites are personalized dynamically for each visitor, recommending and displaying content the visitor hasn’t experienced yet. ... Learn More

Lead Nurturing and Qualification

The lead nurturing features of the platform track all actions taken by visitors. Each action may have a different value, from low value clicks to high value actions such as participating in a webcast or commenting on a page. ... Learn More

Comprehensive Reporting

Reports are created on a daily or weekly basis to the Channel Marketer and the Channel Partner on the effectiveness of the system. ... Learn More

“Marketing Advocate understands the fundamental challenges channel resellers face when trying to implement marketing programs. Their support team, in particular, has enabled our resellers to come up to speed quickly so that the programs can run most effectively.”

Kristina Austin
Sr. Manager
Channel Marketing, EMC