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ROI-Driven Website One-to-One Marketing

JOSH TEXTID 806
As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.

Relationship Marketing & Technology

 

1-2 Minute Assessment / Improvement Plan Tool: Below is a sample output that is generated after you answer approximately 17 questions about your business. This tool is designed to help our site visitors create a customized assessment and improvement plan for different components of their marketing strategy. This tool can also be deployed on our client’s websites to help them generate more highly qualified leads by offering their site visitors an opportunity to create their own customized self-assessment report.


Self-Assessment Questionnaire Format:

Open Ended Questions: This is an opportunity to ask key “buying indicator questions” like business problems, needs, and plans.

Performance-Related Questions: These are multiple choice questions where a the site visitor selects the response that applies.

 

Self-Assessment Improvement Plan Output Report Components

Summary Issues and Buying Indicators: This is a summary of the responses to the open ended questions profiling needs, problems, and plans.

Rank Order Diagnostic and Improvement Plan: This is a summary diagnostic of this site visitors self-reported performance along with links to resources to address each improvement dimension

Detailed Improvement Recommendations by Topic Area: This is the personalized improvement recommendations created for this site visitor based on their self-reported performance.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 















Sample Open Ended Questions
Sample Performance-Related Questions

 

Summary Issues and Buying Indicators
Rank Order Diagnostic and Improvement Plan
Detailed Improvement Recommendations by Topic Area