Improvement Blueprinting Tools

Improvement Blueprinting Tools demonstrate the quantifiable impact of your solution

One of the biggest challenges for marketers is to help make their product, service, or solution relevant for their target customers. Our improvement blueprinting tool allows your site visitors to assess their current practices on a wide range of factors and create a customized improvement report based on their input.

Consumer One-to-One Improvement Blueprinting Tool Examples:

This same assessment and improvement blueprinting tool can be utilized for a range of engaging consumer relationship building purposes. Below are some examples of this improvement blueprinting tool set in action for consumer marketers:

Consumer Products and Services Examples of this Tool in Action:

A meal planning personality quiz for a food brand See case study
A financial services needs assessment for cross-sell and up-sell at a bank See case study
A diet management quiz for a pharmaceutical brand See case study

Our B-to-B Improvement Blueprinting Tool: This is a tool to help generate highly qualified leads by allowing your site visitors to assess their business practices and create a personalized improvement plan complete with the business case for using your solution.

Key B-to-B Problems this tool addresses:

• Purchases are highly considered
• Purchases require multiple impressions
• Customers consider the products AND the company
  Relationship-building matters

Bottom Line: Traditional marketing tools (e.g., trade advertising, direct mail, PR, email, events, etc.) don't go far enough to address these issues.

Solution Provided by this Business Case Blueprinting Tool:

• Personalized: A highly customizable and interactive tool to assess current practices and make personalized recommendations
• Guided Diagnostic: Guides your target customer through the process of identifying needs.
• Improvement Plan: Generates a personalized improvement plan for your target customers.
• Business Case for Change: Creates a ‘business case for change' including projected savings from your company's solution.
• Fast / Real Time: Accomplishes all of the above in only 3-5 minutes.

How this Tool Can Work for You: Working as an extension and a resource on your current site, this tool will allow site visitors to create their own customized improvement blueprint with forecasted impacts, in real time on the web.

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Create Your own Custom Business Case Blueprint at MarketingAdvocate.com

B-to-B Business Case Blueprint

Consumer One-to-One Business Case Blueprint

Membership Relationship Marketing Business Case Blueprint

View other Client Examples of these Blueprinting Tools:

Air Products Metals Assessment Center

Message Labs Email Security Assessment

Capital One Outsourced Auto Lending Improvement Blueprint